I write marketing materials that help businesses make more money and more friends.
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What do I do?
The short answer is that I'm a copywriter. I write copy that's used in marketing materials. But really, I see myself as a matchmaker. Many companies have great products or services, but don't have the resources to effectively promote what they have. At the same time, there are other companies and people with points of pain or dissatisfaction or frustration. I write words to introduce them to each other, and then to help them grow in trust and build a relationship - a long one, I hope - that will make both of them healthier and happier. I love what I do!
Who do I work with?
If you have a product or service that you're trying to sell to other businesses, then YOU might be who I work with. I say “might” because I don't take on every B2B company. I have to believe in your product or service, and I have to believe in your mission. But once I do, I'm all in.
If you are a marketing manager or director at a company that has either a provider database system or an Electronic Medical Record (EMR) product, you will benefit more than anyone from my copywriting services. I have 29 years of experience working in healthcare IT positions, so I know your industry thoroughly. You won't have to wait for me to catch up with topics like Meaningful Use, ePrescribing, CPOE, SQL, or HL7. I can write clearly and intelligently in these and many other areas.
And I know your prospects, too. I've worked with physicians and nurses, schedulers and billers, managers and directors, credentialing staff and IT professionals. I've heard their concerns, pain points, hopes, and desires for almost three decades. There are very few freelance copywriters who know your product and your prospect as deeply as I do. Perhaps there are none.
What advantage do I bring to my clients?
Because I believe in what you do and why you do it, you will have a professional copywriter who
Here are 10 specific writing assignments I can do for you.
Sales Letter – Whether sent by email or U.S. Mail, my sales letter is saturated with benefits your prospect will receive from your product or service. It activates his imagination and awakens his hope. It stirs him to take action … NOW.
email Autoresponder Series - After your prospect becomes interested in your product or service and provides her email address, an email program automatically responds with a collection of 4 or 7 or 10 or even 15 emails sent over the course of several days or weeks. Each email puts you back in front of her to deliver more information, more potential benefits, and more reasons for her to know, like, and trust you. If it really does take 7 touches to make a sale, Autoresponder emails are a dependable workhorse that makes those essential contacts.
White Paper - Do you need to promote a new, complex, or expensive product or service? Your prospects aren't likely to buy based on one interaction with you. A white paper provides the pertinent information in an engaging format, and once created, it can work for you behind the scenes, month after month.
Case Study - This success story demonstrates how your product or service gave your customer exactly what was needed. It tells the story of how one of your customers had a specific problem that your company could address. It describes their difficulty, their discovery of your company's product or service and how it could solve their problem, their implementation of your product or service, and finally the results they enjoyed after you solved their problem. It's a before-and-after story with a very happy ending. Your prospect realizes, "hey, that could be me!"
Newsletter or eNewsletter – The newsletter remains an effective tool for keeping you in front of your prospects and customers. Whether they hear from you monthly or quarterly or annually, the newsletter keeps your relationship fresh because they are routinely reminded of what you're thinking and how you're solving difficult problems. It's also an opportunity to show some humanness and maybe even make them smile.
Website Home Page – The wise B2B company's home page is influenced by a MarketingSherpa report showing that 67% of prospects will visit a Website before deciding to call or email to discuss a project. The home page has to get your prospects' attention and quickly give them the information they're looking for, or they'll click away and look somewhere else.
Landing Page - After your prospect clicks a hyperlink in your email or web site, he lands on this web page. As with the sales letter, the landing page stirs your prospect to take an action right now. It reminds him why he clicked the hyperlink, builds his excitement for your product or service by walking him through all benefits he'll receive, and includes an order form so he can start receiving the benefits as soon as possible.
Microsite - If you want to focus attention on one specific product or service outside of your main website, a microsite can provide the structure. This page, or small cluster of pages, includes all the copy required to fully educate and/or persuade your prospect.
Press Release – Something big happening with your company? Let the world know what it is, but also let them know why it matters. How will this new product or new location or new leader allow you to serve your customers better than you could before? What's in it for your prospects and customers? My press release answers these questions.
Direct-mail Package - If you could invite your prospect to a party with your product development team, engineers, analysts, marketers, sales team, top leaders, third-party experts, and happiest customers, then wrap the entire set of conversations into an envelope, you'd have a direct-mail package. It's a complete presentation, loaded with all the features, benefits, promises, proof, testimonials, and call to action needed to either generate a lead or make a sale.
The short answer is that I'm a copywriter. I write copy that's used in marketing materials. But really, I see myself as a matchmaker. Many companies have great products or services, but don't have the resources to effectively promote what they have. At the same time, there are other companies and people with points of pain or dissatisfaction or frustration. I write words to introduce them to each other, and then to help them grow in trust and build a relationship - a long one, I hope - that will make both of them healthier and happier. I love what I do!
Who do I work with?
If you have a product or service that you're trying to sell to other businesses, then YOU might be who I work with. I say “might” because I don't take on every B2B company. I have to believe in your product or service, and I have to believe in your mission. But once I do, I'm all in.
If you are a marketing manager or director at a company that has either a provider database system or an Electronic Medical Record (EMR) product, you will benefit more than anyone from my copywriting services. I have 29 years of experience working in healthcare IT positions, so I know your industry thoroughly. You won't have to wait for me to catch up with topics like Meaningful Use, ePrescribing, CPOE, SQL, or HL7. I can write clearly and intelligently in these and many other areas.
And I know your prospects, too. I've worked with physicians and nurses, schedulers and billers, managers and directors, credentialing staff and IT professionals. I've heard their concerns, pain points, hopes, and desires for almost three decades. There are very few freelance copywriters who know your product and your prospect as deeply as I do. Perhaps there are none.
What advantage do I bring to my clients?
Because I believe in what you do and why you do it, you will have a professional copywriter who
- writes what you need written
- meets your deadlines
- submits assignments that don't need to be checked for grammar or facts
- writes with a passion and enthusiasm that convinces your prospects and customers that you are the right company to do business with, and compels them to take action
- delivers copy that does what you need it to do, whether it's to generate leads, nurture relationships, or make sales
Here are 10 specific writing assignments I can do for you.
Sales Letter – Whether sent by email or U.S. Mail, my sales letter is saturated with benefits your prospect will receive from your product or service. It activates his imagination and awakens his hope. It stirs him to take action … NOW.
email Autoresponder Series - After your prospect becomes interested in your product or service and provides her email address, an email program automatically responds with a collection of 4 or 7 or 10 or even 15 emails sent over the course of several days or weeks. Each email puts you back in front of her to deliver more information, more potential benefits, and more reasons for her to know, like, and trust you. If it really does take 7 touches to make a sale, Autoresponder emails are a dependable workhorse that makes those essential contacts.
White Paper - Do you need to promote a new, complex, or expensive product or service? Your prospects aren't likely to buy based on one interaction with you. A white paper provides the pertinent information in an engaging format, and once created, it can work for you behind the scenes, month after month.
Case Study - This success story demonstrates how your product or service gave your customer exactly what was needed. It tells the story of how one of your customers had a specific problem that your company could address. It describes their difficulty, their discovery of your company's product or service and how it could solve their problem, their implementation of your product or service, and finally the results they enjoyed after you solved their problem. It's a before-and-after story with a very happy ending. Your prospect realizes, "hey, that could be me!"
Newsletter or eNewsletter – The newsletter remains an effective tool for keeping you in front of your prospects and customers. Whether they hear from you monthly or quarterly or annually, the newsletter keeps your relationship fresh because they are routinely reminded of what you're thinking and how you're solving difficult problems. It's also an opportunity to show some humanness and maybe even make them smile.
Website Home Page – The wise B2B company's home page is influenced by a MarketingSherpa report showing that 67% of prospects will visit a Website before deciding to call or email to discuss a project. The home page has to get your prospects' attention and quickly give them the information they're looking for, or they'll click away and look somewhere else.
Landing Page - After your prospect clicks a hyperlink in your email or web site, he lands on this web page. As with the sales letter, the landing page stirs your prospect to take an action right now. It reminds him why he clicked the hyperlink, builds his excitement for your product or service by walking him through all benefits he'll receive, and includes an order form so he can start receiving the benefits as soon as possible.
Microsite - If you want to focus attention on one specific product or service outside of your main website, a microsite can provide the structure. This page, or small cluster of pages, includes all the copy required to fully educate and/or persuade your prospect.
Press Release – Something big happening with your company? Let the world know what it is, but also let them know why it matters. How will this new product or new location or new leader allow you to serve your customers better than you could before? What's in it for your prospects and customers? My press release answers these questions.
Direct-mail Package - If you could invite your prospect to a party with your product development team, engineers, analysts, marketers, sales team, top leaders, third-party experts, and happiest customers, then wrap the entire set of conversations into an envelope, you'd have a direct-mail package. It's a complete presentation, loaded with all the features, benefits, promises, proof, testimonials, and call to action needed to either generate a lead or make a sale.